Keyword Research & Account Set Up
Before starting with the paid search campaigns, it is crucial to finalize the keywords. We focus on picking the keywords based on user search intent. Also, we track the competitor keywords using our keyword research tool. Then we proceed with the account set up.
Ad & Landing Page Creation
First, we work on a concept to create text and display-based advertising for the business. All our ads will be creative & attractive. It will pull audiences & increase the CTR. Then, we create a compelling landing page that fully focuses on converting the user quickly.
Launch & Monitor Campaigns
Our team will monitor the campaigns continuously and optimize the bids quickly. We focus on adding negative keywords that are eating up your money. Also, we continuously update the campaign with new adverts and do A/B testing to improve the conversion rate.
Assess & Analyze Campaigns
Doing an effective PPC analysis is key to campaign success. It will help you not to miss high-quality leads and avoid costly mistakes. Rather than focusing fully on short keywords, we also focus on combining short and high performing long-tail keywords.